How people are watching movies has changed dramatically from rental stores, renting through the mail, and now the majority are watching through video streaming. Seeing the potential in the video streaming market Verizon has decided to join forces with Coinstar’s Redbox to compete against Netflix, Amazon, and Hulu Plus. Verizon has already begun offering internet video features through its FiOS Television services which include 100% fiber-optic reliability, 130+ HD channels, and access to over 25,000 On Demand titles per month. As stated on their website, Customers can get over 2,500 Flex View titles available on TV, PC, Web or on their Smartphones. This new partnership has not revealed its service details other than customers will be able to access the streaming content on devices such as their FiOS service including tablets and plan to see this new business adventure later on in the year. Verizon and Coinstar’s partnership will be offered to anyone in the U.S. You do not have to have an existing FiOS TV service or Verizon-operated broadband. Coinstar Redbox’s rental kiosks will still be available for those who prefer picking up a DVD. Netflix success was due to its easy user service and recommendation of TV shows and movies based on its subscribers viewing history. Netflix has leaned a lot of importance to instant-view streaming from its mailed DVD rental service but took a hit after prices for some users were increased and by launching a rebrand of its DVD-only service called Quikster. At the end of 2011 Netfilx had around 24 million subscribers while Verizon only had 4.2 million FiOS TV customers. Hopefully for Verizons partnership with Coinstar Redbox will help them over come the video rental giant Netflix.
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